WANDARA . CONSULTING SERVICES

Focused on Services

Demand generation strategies - review activities chosen to drive leads, sales, and ongoing pipeline expansion.

• Direct mail – Includes review of lead list types, list providers, creative costs, postage estimates, ROI, etc.
• Email – Includes review of lead list types, list providers, creative costs, email tools and providers, ROI, etc
• Telemarketing – Includes review of telemarketing firms, lead genactivities, tie-ins with other lead gen activities, possible scripting development, training plans, etc.
• Lead Development – Includes review of lead development best practices, goals, ROI, etc.
• Web strategy development – review existing web tools and develop a plan for increasing lead gen via your website including demand generation plans, advertising on your websites, web marketing tools, eCommerce models, ongoing web communications, etc.
• Search Engine Optimization – review of current SEO initiatives, industry best practices, web design elements needed for successful SEO,SEO providers, etc.
• Report development – reporting needed to measure all of the above
• Webinar Strategy - Detailed webinar strategy outlining the target markets, vendors to use, co-marketing efforts, return on investment, and scheduling.

Event analysis and strategy - everything from tradeshows to User groups.

• Vertical event review – Includes detailed analysis of possible shows to attend, cost analysis of booth space and sponsorships, etc

• Horizontal event review – Includes detailed analysis of possible shows to attend, cost analysis of booth space and sponsorships, etc

• User Groups – development of a User Group strategy to ensure customers are learning best practices and driving revenues to you via upsell/cross sell initiatives